Sean brings important problem-solving skills to New River Communications’ clients honed during years as a Creative Director and Partner in several commercial agencies, in addition to the not-for-profit world. His expertise lies in creating programs that are successful, hard-hitting, cost-effective, and accurately reflect the organization, its image, and goals. Prior to joining NRC, Sean was a principal of Copland O’Neil for 13 years, a South Florida-based direct response agency, serving clients such as ASPCA, Habitat for Humanity, Catholic Relief Services, North Shore Animal League, and Environmental Defense Fund. Sean started his career in commercial advertising, leaving behind the corporate world in the mid-’90s to step out in faith in ministry work. Through his church, Sean moved to North Carolina to work with a Christian children’s ministry and kids with cancer. It was upon his return to South Florida that Sean became initially involved in direct response marketing at Food for the Poor. “I’ve been blessed to find a career where I can use my design sense, writing talent, and other skills while helping others and making a difference at the end of the day.”