Prior to joining New River Communications, Becca worked as an account executive developing and executing comprehensive marketing strategies for nonprofit clients. Her professional journey also included time on the client side, planning, developing strategy, and directing multifaceted fundraising campaigns for prominent nonprofits including the Christian Appalachian Project. Becca’s diverse background has allowed her to gain valuable insights into the intricacies of the nonprofit industry and how to navigate the ever-evolving landscape of direct response fundraising. She holds a degree in Public Health from Eastern Kentucky University. Becca’s education and work experience have given her a unique perspective that intertwines marketing, nonprofit missions, and community outreach, enabling her to drive impactful and purpose-driven campaigns for clients.