For over 25 years, Mike has brought a unique data-driven approach to direct response fundraising programs. He has managed numerous large nonprofits both regional and national throughout his career.  Before joining New River Communications, he was responsible for overseeing fundraising programs that include the AARP Foundation, MOMA in New York, SF MOMA in San Francisco and he worked at the US Holocaust Memorial Museum in Membership and Development. Mike is recognized as an innovative thinker, with special focus on donor acquisition and retention that produces higher ROI and Lifetime Value. He holds Professional Certificates as a Certified Direct Marketer from Virginia Commonwealth University as well as a certificate from Tulane University in Digital Media and Marketing Communications.