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Smart organizations understand the value of building up membership in their monthly giving club. Even monthly gifts of a modest amount add up quickly, and monthly givers often feel a closer affinity to your organization than other donor groups on your house file....

This is our breakthrough acquisition test package – first mailed in 2011, followed in 2012 with unprecedented results: The package delivered a 3.44% response rate in acquisition for The Salvation Army Philadelphia in 2012 with a cost to acquire of only $4.65 per donor. ...